Tourism
Biography: Carol Lincoln
A highly motivated practical business and marketing consultant with a particular specialism in the Tourism and Hospitality Industry. A valuable background has been gained in developing business operations, market research, product planning, sales & marketing and management operations.
Skills and expertise:
Business Planning and Product development - identifying innovative product offerings, establishing competitive advantages and implementing methods for maximising business revenue streams and developing new markets.
Sales and Marketing - Writing plans, undertaking market research, branding, promotions, web site creation, advertising press and journalist visits, direct mail, face to face sales and developing joint marketing consortia.
Business management systems - financial control systems, business reporting and customer relationship systems.
Developing grant applications.
Networking - communicating with the public, hospitality business operators, tourism agencies, public sector organisations, tour operators, destination management and event management companies.
Business relationship development - with existing or potential clients, suppliers for joint marketing packages and funding organisations.
Hospitality Operations - many years spent 'hands on' therefore fully appreciating operational capabilities and constraints.
Association Affiliations
Member of the Hotel & Catering International Management Association
Director of Pembrokeshire Tourism (recently retired)
Associate Member of the Institute of Business Advisors
Carol Lincoln can be contacted directly on: carol.lincoln@tir-ltd.co.uk
